By: Andre Oentoro

Whether to promote new items, present try-ons, or showcase outfit inspiration, video marketing is the heart of fashion online stores. Video content, along with optimization strategies, are crucial in driving sales.

However, running video campaigns can be a struggle with the constant juggling of brainstorming ideas, creating content, and optimizing videos. To help you stay efficient, using video marketing tools is necessary.

We've rounded up six top video marketing tools to boost your online fashion sales on social media, e-commerce, and other marketing platforms. 

CapCut 

Who doesn't know CapCut? As one of the leading video editing apps, CapCut comes with various features to assist you in content creation. Its availability on desktops and smartphones allows you to efficiently produce vertical and horizontal videos.

For example, CapCut excels at highlighting product details, demonstrating the fit, and presenting items appealingly with stickers and filters on the platform. This video tool is also popular among influencers and ambassadors. 

CapCut also has features to assist you in creating animated videos. It has several templates to make video production easy and quick. Don’t worry about the stock images, CapCut has many assets to use.

Key Features

• Video Editing Tools

• Filters and Effects

• Music Integration

• Multi-Layer Editing (overlay text, stickers, etc.)

Mindstamp 

Interactive videos are among the most engaging content on social media. Mindstamp can facilitate the process effortlessly if you plan to create one, allowing you to integrate clickable links or elements within your videos.

With clickable elements in your video, you allow audiences to purchase and explore items directly. You can add more visual elements to provide styling tips, links to related accessories, or suggestions for complementary items from your brand. 

Key Features

• Interactive Elements

• Audience Insights

• Lead Generation

• Easy Interface

Storygami 

Another video marketing tool for creating interactive content is Storygami. Similar to Mindstamp, it enables clickable annotations and links within the video. This feature is essential for fashion brands.

For instance, leverage this feature to give additional information about the showcased products, such as materials, sizing details, and pricing. Providing details in your video helps potential buyers to choose their fit quickly. 

Key Features

• Clickable Annotations

• Engagement Metrics

• Analytics

• Video Editor

• Easy Interface

Hootsuite 

Creating content may be your specialty, but can you manage and optimize it effectively? Hootsuite is a management platform that helps you schedule content and publish it across various social media platforms on a single dashboard.

Use it to plan and schedule content so you won't miss essential days and maintain engagement on various marketing platforms. In addition, Hootsuite allows you to monitor social media conversations and mentions to keep you updated on the latest industry discussions.

Key Features

• Social Media Management

• Content Scheduling

• Analytics and Reporting

• Team Collaboration

• Social Listening

Show 

Show is a video optimization tool designed for hassle-free and automated video SEO. This tool helps you create SEO-friendly content so that it can compete optimally with search engines. It also helps your content reach more audiences on social media platforms.

It has intelligent video optimization to assist you in creating SEO-friendly metadata and titles. You can get keyword and hashtag recommendations according to audiences' preferences. Show also serves as video hosting for an all-encompassing video optimization experience.

Key Features

• Automated Video SEO

• Intelligent Video Optimization

• Video Metrics

• Analytics and Reporting

FlexClip

FlexClip AI video editor emerges as a versatile and user-friendly video tool for fashion marketers aiming to enhance their online sales. With its intuitive interface, extensive library of multimedia assets, and powerful editing features, FlexClip empowers users to create compelling and professional-looking videos with ease. From captivating product showcases to engaging promotional content, FlexClip equips fashion brands with the tools necessary to effectively communicate their message and drive sales in the competitive online landscape. 

KEY FEATURES

• AI Tools

• Royalty-free Stock Media

• Free Fashion video templates

• Team Collaboration

Takeaway

Video marketing tools are essential for managing your business. These tools help you in many ways, from video production to content optimization. They also generate practicable insights to help you make informed decisions.

CapCut, Mindstamp, and Storygami are recommended options if you want to create engaging content without hassle. Meanwhile, Hootsuite, Show, and Vidoodly are suitable platforms for content management and optimizations.

Don't forget to identify your needs and budget allocations before paying for these platforms. They can be great long-term investments to help your fashion brand boost sales on social media and e-commerce platforms.

Author Bio

Andre Oentoro is one of the co-founders of Milkwhale, an internationally acknowledged infographic production agency. He helps businesses increase visibility.