2 Ways to Reimagine Your Company Look
A significant part of your company exists beyond the products you are selling. There is a feeling that lingers in the minds of your consumers. People tend to associate a sense or an emotion with your overall brand. It is important to create a look, feel, and aesthetic that resonates and excites anyone who sees your company name and logo. Continue reading to learn easy ways to make your business shine.
Create Custom Stickers
Stickers are everywhere today. From teens and young adults putting them on their water bottles and backpacks to moms and dads doing the same, brand representation is everywhere. Not only do people want to represent their favorite brands and products, they want to show off what they love.
As you are preparing your stickers order, think strategically. Stickers are ideal to use on mailing envelopes, shipping packages, boxes, and products. You can choose clear stickers with clean and simple designs that let the product shine. Or opt for opaque stickers that reflect your brand’s colors and logo. Whatever you choose, make it something that highlights what you want to put out into the world.
Since stickers are so of the moment and perfectly aligned with staying power, both as marketing tools and for their stick-to-it factor, they are the ideal vehicles to help maintain your brand’s visibility. If you think about it, stickers are portable, of course, and they go where your customers go. You do not need to pay for static billboard advertising because stickers market your company when they show up on water bottles at work, school, and the local park. Purchase extra stickers in various sizes and logo or color options to sell at your sales counter, hand out with purchases, or add to the goods you ship as a nice thank you.
Change Your Look
If you are ready for a change, and before ordering those ever-cool stickers, take some time to assess your brand’s design. Are you happy with what you see? Is it good but not great? Has it been around for a while and has lost its shine? If you can answer these questions with confidence and are ready for a change, you have options.
Employ some do-it-yourself tenacity and take on this project in-house with the available programs or outsource to the professionals. There are many ways to transform your brand’s look and appeal, and you want to be happy with what you choose. Avoid making changes immediately. Sit with it to ensure you have found your new brand representation.
Watch this video for an interesting perspective on why and how some companies change their logos and branding and use it to find inspiration in your rebranding efforts.
Use these easy tactics to change and rethink how your business looks to the outside world. Work on a redesign that is simplified or bold with dramatic color and design changes until you land on what is right for your company. Find the best products to display your new vision and show everyone what you have to offer.