5 Top Social Media Fashion Trends for 2024
Social media has a lot going for it, especially when it comes to spotting trends. Influencers and fashion enthusiasts are all over Instagram, TikTok, and Pinterest, sharing and finding the latest styles.
As we dive into 2024, these platforms are buzzing with fresh and exciting fashion trends ready to take over our wardrobes. From eye-catching colors to eco-friendly choices, here’s a rundown of the top social media fashion trends you’ve got to check out this year.
Barbiecore
First coined after Greta Gerwig’s Barbie movie, Barbiecore is all about embracing a hyper-feminine aesthetic with an emphasis on all things pink. Think bright, bubblegum hues, glitter, and a touch of nostalgia that pays homage to the quintessential Barbie look.
Oversized sunglasses, platform heels, chunky jewelry, and sparkly handbags add that extra flair to complete the Barbiecore ensemble. Makeup in the Barbiecore trend should be bold, too—pink lipstick, shimmery eyeshadow, and glossy finishes. Hair often follows suit with voluminous curls, high ponytails, or even pastel pink dye jobs.
Cottagecore
Cottagecore celebrates the simplicity and charm of rural life. This aesthetic draws inspiration from countryside landscapes, vintage clothing, and a slower, more intentional lifestyle.
Long, flowy dresses made from lightweight fabrics like cotton and linen with patterns often feature floral prints, gingham, and delicate lace to give it a romantic and vintage feel.
The color palette of Cottagecore is inspired by nature, with hues like sage green, soft beige, lavender, and dusty rose. Footwear in the Cottagecore trend focuses on practicality and comfort, with options like ankle boots, Mary Janes, and simple sandals.
Coastal Grandmother
Inspired by the effortless elegance of classic movies and the cozy charm of coastal living, this fashion trend combines comfortable, high-quality pieces with a neutral color palette and an emphasis on relaxed, yet refined aesthetics.
The whole aesthetic is heavy on a coastal vibe, so both clothes and decor will look like you could be heading to the beach at any moment. Linen pants, breezy button-down shirts, and simple sundresses are staples.
Straw hats, woven tote bags, and simple pearl or gold jewelry add a touch of elegance without being overly flashy. Footwear is practical yet stylish, with choices like espadrilles or loafers.This trend has been increasingly popular on platforms like Instagram and YouTube channels, where influencers showcase how to effortlessly blend these elements into everyday wear.
Dark Academia
Dark Academia fashion trend combines the aesthetics of classic literature, ancient universities, and gothic architecture. It celebrates a moody color palette and vintage-inspired fashion.
The color palette features deep, muted colors like black, charcoal, forest green, burgundy, and navy blue– with tweed blazers, woolen coats, turtlenecks, plaid skirts, and tailored trousers.
Layering is essential. Combinations like a collared shirt under a sweater or a blazer over a dress add depth and texture to the outfits. Footwear choices include loafers, brogues, oxford shoes, and ankle boots.
Quiet Luxury
Quit Luxury focuses on understated elegance, impeccable craftsmanship, and timeless sophistication. It's about investing in high-quality pieces that exude a sense of refined luxury without being overtly showing off. It heavily relies on the beauty of simplicity.
Clothing in this trend is well-tailored and classic, like perfectly fitted blazers, crisp white shirts, tailored trousers, and sleek, minimalist dresses. The emphasis is on clean lines and flattering cuts.
Instead of bold logos and flashy designs, Quiet Luxury emphasizes subtle, refined details. Look for fine stitching, discreet branding, and carefully considered accents that add to the garment’s quality.
Author Bio
Andre Oentoro is one of the co-founders of Milkwhale, an internationally acknowledged infographic production agency. He helps businesses increase visibility.