Best Social Media Management Tools in 2024
As of today, we're spoiled for choice when it comes to social media platforms—Facebook, Instagram, TikTok, Twitter, you name it. But when you're trying to manage them all at once, it can feel like you're juggling way too many balls.
Imagine you have to create video content, schedule it, and optimize it on a daily basis. These hassles can quickly become overwhelming. That's where social media management tools come in.
To help you streamline your efforts, we've rounded up seven of the best social media management tools for 2024. These platforms have earned glowing reviews from marketers, small business owners, and influencers.
Photo by Nathana Rebouças on Unsplash
HootSuite
When you look for the best social management tools online, Hootsuite is most likely one of the options that always appears in the first place. No need to wonder because it's known for its robust scheduling, monitoring, and analytics capabilities.
It has a user-friendly interface and is accessible for beginners and seasoned marketers. The platform offers in-depth analytics that helps you track engagement, reach, and conversions. You can also integrate with a variety of apps.
Features You'll Love
Auto-scheduling
Comprehensive analytics
Team collaboration tools
Post booster
App integrations
BuzzSumo
If your job includes looking for content ideas, BuzzSumo has a powerful research tool to help you out. You can explore and find the most engaging content on any topic. By simply entering a keyword, it delivers a list of the top-performing articles, blog posts, YouTube trends, voice over video, and more.
It's a go-to platform for marketers and creators looking to analyze trends, monitor social media performance, and identify influencers within their industry. With many more features,
BuzzSumo is ideal for content creators, SEO professionals, and social media managers who need a data-driven approach to content and audience engagement.
Features You'll Love
Content discovery
Competitor analysis
Influencer identification
Content alerts
Engagement metrics
Buffer
If the simplicity and ease of use are what you need, Buffer can be the ideal solution. It's long been a favorite for solo entrepreneurs and small teams. It excels in scheduling content and offers a clean, clutter-free dashboard.
Buffer also provides a powerful browser extension. This extension makes it quick for you to share content on the go. However, its analytics are less comprehensive than Hootsuite since it focuses on post-performance and engagement metrics.
Features You'll Love
Simplified scheduling
Tailored post timing
Browser extension
Post preview feature
Affordable pricing
Sprout Social
Many marketers need that all-in-one social media management platform to cut through the noise, and Sprout Social is a potential solution for that need. It focuses mainly on publishing and customer engagement.
Sprout Social offers comprehensive tools for managing social media content, engaging with audiences, and tracking performance across multiple social platforms. With a user-friendly dashboard, you can conduct social listening easily.
Features You'll Love
Social listening tools
CRM integration
Smart inbox
In-depth analytics
Content calendar
Social Pilot
You may be struggling to find an affordable social media management tool, but Social Pilot is here to help you. It's known for its cost-effective social media management tool designed for small businesses, agencies, and marketers.
With a user-friendly dashboard, Social Pilot allows you to handle accounts across major platforms like Facebook, Twitter, Instagram, LinkedIn, and more. It stands out with its bulk scheduling feature and collaborative features.
Features You'll Love
Bulk scheduling
Client management
Content calendar
Team collaboration
Social media analytics
Sendible
Sendible is a feature-rich social media management platform designed for agencies that manage multiple clients. So, it's more suitable for larger companies or marketing teams.
Its centralized dashboard is really helpful for scheduling posts, engaging with followers, and tracking analytics across a wide range of social networks. What sets it apart is the ability to customize each post for different platforms in one step.
While it excels in its automation features, it integrates with WordPress and Medium. So you can manage and promote blog content seamlessly alongside your social media efforts.
Features You'll Love
Platform customization
Client approval workflows
Content suggestions
Team collaboration
Auto-responding
AgoraPulse
Agorapulse is another robust social media management tool that combines publishing, monitoring, and reporting into one platform. Again, it's a potential solution for an all-in-one social management tool.
It has a unified inbox, which becomes a standout feature to keep track of all social interactions in one place. In addition, it excels in reporting, with customizable reports tailored to your specific goals.
Features You'll Love
Unified inbox
Easy interface
Advanced reporting
Social listening tools
Scheduling queue
Inbox assistant
Final Thoughts
So, have you decided on your option? When selecting the best social media management tool, consider factors like your team size, budget, objectives, and the specific features you prioritize.
If you're a solo entrepreneur or run a small business, a tool like Buffer or Social Pilot may offer simplicity and affordability. For larger teams managing multiple clients, Sprout Social or Sendible might be your best bet.
Ultimately, the best tool is the one that refines your workflow, saves you time, and helps you reach your social media goals. Whichever platform you choose, you'll be setting yourself up for a more productive and streamlined 2024.
Andre Oentoro is one of the co-founders of Milk, an internationally acknowledged infographic production agency. He helps businesses increase visibility.