Social Media Content: 7 Types to Get Your Online Fashion More Engagement
For fashion businesses, simply posting the latest fashion drops is not enough to gather engagement. There must be creativity and value that you bring to audiences to make them stop scrolling and hit that follow button.
However, one of the biggest challenges for fashion brands is thinking outside the box to create engaging content. We've rounded up seven content ideas to get your online fashion store more engagement on social media.
Personalized Style Recommendations
There are many ways to give personalized style recommendations. If you want to address a broader audience while maintaining your content to be personal, you can try giving advice based on body types or seasonal matters.
For example, you could create content that offers styling tips for different body shapes, such as suggesting flattering cuts for pear-shaped bodies or outfits that enhance an hourglass figure.
Additionally, offering seasonal style recommendations is another effective strategy. You might provide outfit ideas tailored to the current season, such as cozy layering tips for winter or breezy looks for summer.
Giving personalized style recommendations can also involve data, algorithms, or AI-driven tools to suggest outfits or products tailored specifically to individual customers based on their preferences, past purchases, or browsing behavior.
Interactive Lookbooks
Lookbooks for fashion brands are a must-marketing tool. Interactive lookbooks have become today's fashion mags. They often include features like clickable links, embedded videos, or 360-degree views of products.
Audiences can explore your collections more immersively, with the ability to shop items featured in the lookbook. Engaging fashion content and a seamless shopping journey often lead to higher engagement and sales.
However, be mindful of potential drawbacks. Creating interactive lookbooks can be resource-intensive, requiring skilled designers and developers to produce. Moreover, you have to optimize them for mobile devices.
Influencer Collaborations
For some years, influencer collaborations have become trends for marketing across industries. This strategy requires you to partner with social media influencers who align with your brand’s aesthetic and values.
In most cases, you won't be the one who creates content, rather the influencer you're working with. These influencers create content that showcases your products to their followers, which can include posts, stories, or even exclusive product lines.
Because influencers already have over a thousand followers, you can boost brand visibility and credibility quickly. Influencer partnerships also add a layer of social proof, which can make your brand more appealing to new customers.
How-To and Try-On
You can share educational and entertaining content by creating how-to and try on videos. This content aims to help your audience how to style a look or how a specific piece fits in real life.
For example, create quick, snappy videos or posts where you break down different ways to wear an outfit, or try on a haul and give your honest thoughts on the fit. You can go with good and bad-fit recommendations.
Content like this can be super relatable to audiences because they get advice from experts. It helps your followers visualize how they’d rock the same pieces. Plus, it’s perfect for giving tips and tricks that make fashion feel accessible and fun.
Fashion Predictions and Trend Forecasting
If you're an expert in the fashion industry, why don't you give fashion predictions and trend forecasting to your audiences? You can spill the tea on some clothing items that are going to be hot next season.
When it comes to fashion trends, they're not only about clothing items. Whether it’s a color or style, you can explain them with engaging visuals to entertain your audience and keep them ahead of the curve.
By sharing your insights, you position your brand as a fashion authority, making your followers look to you for what’s next. Moreover, everyone wants to be in the know, especially when it comes to staying on-trend.
Sustainability Spotlights
Not many brands use eco-friendly practices. But if your fashion brand uses it, you can emphasize how your products and services are safe for the environment.
For instance, you can explain how you use recycled materials for product packaging. You can also simply create visuals that show how your business cuts down on waste to make a better planet.
Gen Z cares about the world, and also more people from different age groups. This sustainability spotlight helps you build trust and loyalty with your audience by making a positive impact on the world.
Exclusive Offers
Last but not least, visualize your special campaign that has exclusive offers to potential buyers. This content should consist of sweet deals you drop only on special occasions. It's also a way to reward your loyal fans and keep them coming back for more.
You can create short animated videos, voice over videos, or simple posters to explain your offers. Use hashtags and keyword-specific captions to optimize your content.
Takeaway
Even the most creative minds hit a block from time to time, and coming up with fresh, engaging content for your online fashion brand can be a real challenge. The above ideas can be your next content inspiration.
When you feel stuck, remember that the key to breaking through is to focus on delivering value that resonates with your audience. Remember to optimize your content on social media to drive more engagement and new followers.
Author Bio
Andre Oentoro is the founder of Breadnbeyond, an award-winning animation video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).